I am responsible for the Boston Synagogue’s Instagram account: @thebostonsynagogue This includes content creation, using a content calendar, collecting data and using pivot tables to analyze data. At the Boston Synagogue I promote cultural, musical, educational, social, and children’s programming in addition to Holidays.
A host to the Jewish music platform: BackRoom Boston, a 501(3)c, the Boston Synagogue houses musical events produced by The Boston Festival of New Jewish Music, West End Lyric, and Klezmer Jams.
Reels include:
Voiceovers
Original audio or patten free music
Animation
Original content
Reel styles:
Direct call to action
Evergreen
Organic
Polished
Graphic
Analogue
Children’s programs encompass Hebrew School, Family Fun Holidays, Music for Tots and Family Shabbat Dinners. This gives me the flexibility to move the Children’s programs among other content pillars including Music, Education, Holidays and Shabbat Dinners. This same system applies across all categories.
hebrew school Reel
Fall Celebrations Reel
The Hebrew School reel has a narrow audience and clear call to action. By rotating between broad messaging and specific call to actions, this content does not disrupt the majority purpose people use Instagram; to scroll and be instantly entertained.
This Reel includes all fall celebrations relating to the Jewish Holiday Sukkot, a harvest holiday when we build and decorate a temporary home with a branch roof, lights, fruit, etc. This evergreen reel encompasses all audiences while still capturing the ear of families with young children.
Klezmer on the Brain with Dr. Jonathan Cannon
Celebrate Shavuot with Rabbi Navah
Shabbat Dinners Reel
Family Fun Programs Reel