Graduate Type II Spring 2021 — Boston University
Eye-tracking refers to the process of measuring where we look, also known as our point of gaze. Images, text, and layout work together to orient or disorient an audience. Decisions about typographic scale, weight, hierarchy, and position influence how and where viewers look, forming patterns of visual attention.
The project prompt was to create a collection of posters for the upcoming Sulki & Min Tuesday Night Lecture Series. The posters included eye-tracking with intent as well as two core design interests of Sulki & Min; anatomy and outline.
Required Text:
Sulki & Min
Tuesday Night Lecture Series
April 6, 2021 8:30 pm
Boston University
Format — Posters (18 x 24)
about ( +.+ ) & <*_*>
Choi Sulki and Choi Sung Min are graphic designers working around Seoul, South Korea. They met at Yale University where they both earned their MFA degrees. After working as researchers at the Jan van Eyck Academie in Maastricht, they returned to Korea in 2005 to start their own practice. Since then, they have created graphic identities, promotional materials, publications and websites for many cultural institutions and individuals. From 2010 until 2013, they worked as graphic designers of the BMW Guggenheim Lab, an ambitious project jointly initiated by the Guggenheim Foundation and BMW, for which they designed an interactive identity system driven by online public participation.
Sulki & Min's works:
My output
While designing this collection of posters, I experimented with the use of outline to obscure my methods as well as the 3D tool to explore anatomy.
Process
Process
