The Boston Synagogue Winter 2022
My Responsibilities included creating an umbrella identity to bond the concert and light show. The Brighter Ignited Campaign shared their media kit, including the graphic below, other graphics, customized messaging for different platforms as well as a roll out schedule.
The mission of the campaign was to achieve connectivity. This was a multifaceted event with a target audience being everyone. Live music is for all to enjoy. The interactive light show is a great way for both children and adults to be active participants in the celebration with mulled wine and hot cider to keep them warn. Pre-holiday festivity is a way to generate excitement and a sense of community and happy segway into the Festival of Lights.
Brighter Ignited is an illuminated and traveling art exhibit that actively encourages people to engage, connect, and play. Designed by artist Tova Speter and built by craftsman Manny Hutter, this super-sized interactive light display is touring Greater Boston throughout December 2022 with extra tour dates in January and February 2023, featuring illuminated artwork by hundreds of participants from various local communities.
Moshe Elmakias is an Israeli composer and pianist currently based in Boston. With a virtuosic personal style (he began studying classical piano at age 6), he is one the most exciting pianists among the new generation of Israeli jazz musicians.
The Pre-Chanukah Event colored pallet was partially pulled from the Brighter Ignited identity. With a wide target audience, there was ample room to be playful. This is reflected in the case reversal in the header and sub-headers. Though playful this decision had a contemporary aesthetic, inspiring me to remain delicate and open in form making. The open, delicate circles with neon colors and light weight header imposed over the black background mimic art deco signage and a Jazz vibe
System
Print
Digital
Instagram Reel
Email Reminder